Fashion Photography
First Photoshoot
The Idea: This final project consists of fashion photography using Independent brands clothing items. Fashion photography, it is a genre of photography that focuses on displaying clothes or other fashion items in an artistically, aesthetically pleasing way.
After a lot of contacting numerous independent brands and owners, NorthPack4, a brand owned and created by a team of four but the main two who I worked with were Nico Dane (CEO) and Demy Joseph (co-founder/director) got in touch about a photoshoot that they would be interested in. They make hoodies, t-shirts and jumpers of their own logo 'NorthPack4'. After managing to get a studio booked I arranged everything with my model and the brand.
The camera I used was a Canon 70D with a 50mm lens on manual mode and I used a soft Box and an octabox (Bowens Lumiair). Apart from the camera all other equipment was provided. The photoshoot itself went well in terms of the lighting, comfortability of the model and general settings. The editing and selecting of the photos afterwards was a long process as there were so many, and they had to be suitable to send to the brand itself.
The editing process would've been much easier if I had the software Adobe Lightroom, because most of these photos needed the same style of editing. However because I was using photoshop and editing each photo individually, this process took longer than expected. Most just needed the Brightness and Levels altered.
Second (Outdoor) Photo shoot
This second photo shoot collaborated with a university student, studying Fashion and Textiles. The photoshoot will be based on the work she has created which is a bohemian inspired dress, with wallpapers and a collection of samples of prints and design that were all part of her final hand in, plus some accessories to go with the dress. The photo shoot was inspired by the following photos.
These are some of the best photos that came out of the shoot. I wanted the model to feel relaxed as the clothes and how the set up made such a fun and bright environment to work in. The main focus of the shoot was the dress, the wallpapers and the samples. This meant that the dress had to be the centre of attention, showing movement to express all of its layers, and making sure to show off all the wallpapers.
The editing part of this photo shoot was very similar to the first photo shoot. most of the photo's needed to be edited the same way, but took a long time to select and edit individually to fix the colours and composition in some.
This photos are from a photo shoot by another fashion designer, Marie Sophie Beinke, who created this line. Growing up in the countryside in the Black Forest area of Southern Germany with her parents and sisters, she was given full freedom to develop her artistic talents. Her mother, a Kindergarten-teacher, and her father, a garden and landscape engineer, introduced her to the beauty of her surroundings and encouraged her to experiment with anything that would spark her interest. Marie-Sophie takes the time to look carefully at things, to observe and to appreciate them, and if possible, to recreate the emotions she felt when she experienced them. She believes that the world we live in today is a world to embrace and admire. Marie-Sophie expresses her philosophy by using a generous amount of different colours, shapes and materials in all of her collections.
The shoot
Plan:
The location for this photo shoot took place in an outdoor environment, in Pontoon Dock. The reason for this was that a large white background with good light was needed and Pontoon Dock has these apartments with plain white walls and is a good spot for recommended sunlight for a photo shoot.
For this photo shoot I used a canon 70D with a 50 mm lens. I experimented with the reflector on some of the shots but on most I stuck with natural sunlight. The set up involved putting up the wallpapers and organising the samples on the floor. The only difficulty faced during the photo shoot was the wind that was continuously blowing the wallpapers off the wall and the samples off the ground. other than that the shoot went smoothly.
